Privacy Policy

Last updated: February 2025

1. Who we are

This Privacy Policy explains how Yodo1, Ltd (“Yodo1”, “we”, “us” or “our”) collects, uses and shares personal information when you play Transformers: Earth Wars (the “Game”), visit this website, contact player support, or buy from the Transformers: Earth Wars webstore (together, the “Services”).

Yodo1, Ltd is the data controller of your personal information. It is a company incorporated in the British Virgin Islands:

• Registered office: Vistra Corporate Services Centre, Wickhams Cay II, Road Town, Tortola, VG1110, British Virgin Islands
• Mailing address: Room 2007, 20/F., Westin Centre, 26 Hung To Road, Kwun Tong, Kowloon, Hong Kong

The Game was previously published by Backflip Studios, LLC and later operated by Space Ape Games. Since February 2025, Yodo1 has operated the Game, and player accounts and game data were transferred to us so you can keep playing. This policy applies to the information we hold from that date.

By using the Services you acknowledge this Privacy Policy. Using the Services is also subject to our Terms of Service.

2. Information we collect

Information you give us

• Your player name (real or alias) and in-game profile details.
• Contact details, such as your name and email address, when you contact support, link an account or buy from the webstore.
• Messages you send to support, and chat messages and other content you post in the Game (for example in alliance chat).
• Information you give us to recover a lost account, and responses to surveys or feedback requests.

Information collected automatically

• Game account details and game progress, including in-game currency, items and purchases.
• Gameplay data, such as session start and end times, levels reached, battles and interactions with other players.
• Device identifiers: device ID, the advertising ID provided by your device’s operating system (where you allow it) and identifiers assigned by our analytics and attribution providers.
• Device information, such as device model and name, operating system, language and app version.
• Your IP address, and your approximate location (country and region) derived from it. We do not collect precise GPS location.
• Performance, crash and debugging information (“log data”), which can include the information above plus the time and configuration of the Game when the error happened.

Information from third parties

• App stores and payment providers (Apple, Google and the webstore’s payment provider) tell us when you complete a purchase, what you bought and its price, so we can deliver it and prevent fraud. We do not receive your full card details.
• Login and social networks. If you link the Game to an account such as Facebook, Google Play Games or Apple Game Center, we receive the information that service shares under your privacy settings with it, typically your account ID, name and profile picture.
• Advertising, attribution and analytics partners may tell us which advertising campaign led you to install the Game, and give us aggregated or device-level analytics and fraud-prevention signals.

3. How we use your information and our legal bases

If you are in the European Economic Area (EEA), the United Kingdom or Switzerland, we must have a legal basis for using your information. The table below lists what we do and the basis we rely on.

Where we rely on legitimate interests, we have balanced them against your rights. You can object at any time (see section 9). Where we rely on consent, you can withdraw it at any time. Withdrawing does not affect processing that already took place.

4. Advertising, analytics and your choices

Ads in the Game

The Game is free to play and shows ads from third-party advertisers, for example optional videos you can watch in exchange for in-game rewards. Ads are delivered by MAS, Yodo1’s ad mediation platform. MAS chooses which ad to show from a number of ad networks, such as Google AdMob, that compete to fill each ad slot.

To choose, show and measure ads and to prevent ad fraud, MAS and the ad networks receive information from your device. This includes your advertising ID (if available), IP address, device and operating system details, approximate location derived from your IP address, and information about the ads you see and interact with. Ad networks may use this information to show you ads based on your interests (“personalised ads”), including interests inferred from your activity in other apps and websites. Where you have not consented to personalised ads, or the law does not allow them, you will see non-personalised ads, which are selected using only contextual information such as your approximate location.

Each ad network processes this information under its own privacy policy. In the EEA and the UK, the consent form we show you lists the ad networks we work with and lets you choose which ones may use your information.

Analytics and attribution

We use Firebase Analytics to understand how the Game is played, and Adjust to measure which advertising campaigns lead people to install the Game. These services may use your advertising ID and similar identifiers.

Your choices

• EEA and UK: we ask for your consent before your information is used for personalised ads, using Google’s consent form, which follows the IAB Transparency and Consent Framework. The form is shown the first time you start the Game, before any personalised ads are shown. You can change your choice at any time in the Game’s privacy settings.
• Everywhere: you can turn on the “Do Not Track” option in the Game’s privacy settings at any time. In the US, this opts you out of the sale or sharing of your personal information for targeted advertising. You can also contact us (see section 10).
• iOS: we only access the advertising identifier if you allow tracking when the Game asks. You can change this at any time in Settings > Privacy & Security > Tracking.
• Android: you can reset or delete your advertising ID in your device’s Settings > Privacy > Ads (the exact wording depends on your device).
• In the EEA and UK we ask for your consent before using your information for personalised advertising, where the law requires it.
• Industry opt-outs, for participating companies: the Network Advertising Initiative and the Digital Advertising Alliance AppChoices app.

5. Who we share your information with

We do not sell your personal information for money. We share it only with:

• Companies in the Yodo1 group, which help us run the Services.
• Service providers that act on our instructions and may not use your information for their own purposes. They provide hosting, analytics, attribution, player support, anti-fraud and payments. Our main providers are listed below.
• Platform providers (Apple, Google and any social network you link), to provide their login, purchase and platform features.
• Advertising partners: MAS and the ad networks it works with, as described in section 4. Ad networks may use the information for their own purposes, such as personalising ads, under their own privacy policies.
• Other players, who can see your player name, profile, progress and the content you post in the Game.
• Authorities and others where the law requires it: to comply with a legal obligation or lawful request, to enforce our terms, or to protect the rights, safety or property of our players, us or others.
• A buyer or successor if we sell, transfer or merge all or part of our business or the Game, who must keep using your information in line with this policy.
• Anyone else, with your consent.

Main third-party services

6. International data transfers

We and our service providers process information in several countries, including the United States, Hong Kong, mainland China and the European Union. These countries may not have the same data protection laws as yours. When we transfer personal information out of the EEA, UK or Switzerland to a country that has not been found to give adequate protection, we use safeguards approved by the relevant authorities, such as the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum. You can ask us for a copy of these safeguards using the contact details in section 14.

7. How long we keep your information

• Account and game data: for as long as your account is active. If an account has been inactive for more than 24 months, we may close it (as our Terms of Service explain) and delete it or remove the information that identifies you.
• After you ask us to delete your account: we delete or anonymise your information within 30 days of receiving your request. Any copies left in our backups are deleted as those backups are routinely overwritten, and are not used in the meantime.
• Purchase records: we keep these permanently, including after your account is deleted, to meet tax and accounting obligations, prevent fraud, handle refunds and chargebacks, and resolve disputes about purchases.
• Support conversations: we keep these permanently, including after your account is deleted, so we can deal with follow-up questions and disputes and keep a record of the requests we have handled, including deletion requests.
• Information needed for legal claims, or to prevent fraud or repeat abuse: for as long as it is needed for that purpose.

8. How we protect your information

We use technical and organisational measures to protect your information. They include encryption in transit, access controls that limit access to staff who need it, and regular review of our security practices. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a breach affects your personal information, we will notify you and the relevant authorities where the law requires us to.

9. Your rights

Depending on where you live, you may have the right to:

• access the personal information we hold about you and receive a copy;
• correct information that is inaccurate or incomplete;
• delete your information, including your account;
• object to processing based on legitimate interests, and to direct marketing at any time;
• restrict how we use your information in some circumstances;
• data portability: receive information you gave us in a machine-readable format, or have it sent to another company;
• withdraw consent where we rely on it;
• complain to a data protection authority, usually the one where you live or work. We would appreciate the chance to resolve your concern first.

To make a request, email support@transformersearthwars.com, or contact player support from the Game’s settings. Please send your request from the email address linked to your account or include your player ID, so we can identify your account. We may ask you for more information to verify your identity. We respond within one month, or within the time the law in your country allows.

Deleting your account

To delete your account and the personal information associated with it, contact player support at support@transformersearthwars.com or from the Game’s settings. Include your player ID, which you can find in the Game’s settings. We will confirm your request, and may ask you to verify that the account is yours. We then delete your account and personal information within the period described in section 7, except purchase records and support conversations, which we keep as described in section 7. Deleting your account is permanent. You will lose your progress and any unused in-game currency and items.

10. Additional information for US and California residents

This section applies to residents of California and of other US states with similar privacy laws. It supplements the rest of this policy.

Information we collect and why

In the last 12 months we have collected these categories of personal information, from the sources and for the purposes described in sections 2 and 3:

• Identifiers: player name, email address, device and advertising IDs, IP address and account IDs.
• Commercial information: records of in-game and webstore purchases.
• Internet or other electronic network activity: gameplay data, interactions with the Game and other players, and log data.
• Approximate geolocation derived from your IP address.
• Audio, electronic or similar information: chat messages and support conversations.
• Inferences about your gameplay preferences, used to tailor offers.

We do not collect sensitive personal information as defined by California law, or use it to infer characteristics about you.

Disclosure, sale and sharing

We disclose the categories above for business purposes to the recipients described in section 5. We do not sell personal information for money. However, when ad networks receive identifiers, approximate location and information about your activity in the Game to show you personalised ads, this can count as “selling” or “sharing” personal information for cross-context behavioural advertising under California law, and as “targeted advertising” under other US state laws. The categories involved are identifiers, internet or other electronic network activity, approximate geolocation and inferences. The recipients are the ad networks described in section 4.

The Game is only for people aged 16 and over. We do not knowingly sell or share the personal information of consumers under 16.

Do Not Sell or Share My Personal Information

You can opt out of the sale or sharing of your personal information, and of targeted advertising, at any time:

• in the Game, by turning on the “Do Not Track” option in the privacy settings, which are also shown the first time you start the Game;
• by emailing support@transformersearthwars.com with the subject “Do Not Sell or Share” and your player ID.

After you opt out, you will still see ads in the Game, but they will not be personalised based on your activity in other apps and websites. We treat a Global Privacy Control signal sent by your browser as an opt-out for that browser. This website does not use ad trackers, so there is nothing to opt out of on the site itself.

Your rights

• Right to know the categories and specific pieces of personal information we have collected about you, its sources, why we collected it, and who we disclosed it to.
• Right to delete personal information we collected from you, subject to legal exceptions.
• Right to correct inaccurate personal information.
• Right to opt out of the sale or sharing of your personal information, and of targeted advertising.
• Right to non-discrimination. We will not treat you differently for exercising your rights.

To exercise these rights, email support@transformersearthwars.com. We will confirm receipt within 10 business days and respond within 45 days. We may ask you for information to verify your identity, such as your player ID and the email address linked to your account. You can use an authorised agent to make a request for you. We will ask for written proof of their authority and may ask you to verify your identity directly with us.

If you live in a state that gives you the right to appeal a decision about your request, you can do so by replying to our response. We will tell you the outcome of the appeal and, if we deny it, how to contact your state attorney general.

Shine the Light

California Civil Code § 1798.83 lets California residents ask what personal information we disclosed to third parties for their own direct marketing in the previous calendar year. We do not disclose personal information to third parties for their own direct marketing. You can contact us with any questions at the address in section 14.

11. Children

The Game is not directed at children. You must be at least 16 years old to play. If you are under 18, or the age of majority where you live, a parent or guardian must agree to our Terms of Service.

When you first start the Game, we ask for your age. If you tell us you are under 16, you cannot play the Game. We do not knowingly collect personal information from anyone under 16. If we learn that we have, we will delete it. If you believe someone under 16 has given us personal information, contact us at support@transformersearthwars.com.

12. This website

This website does not use cookies, analytics or advertising trackers. Our hosting provider records standard server logs, including IP address, requested page, date and time and browser type, to deliver the site securely. We keep these logs for one month.

The game trailer is embedded from YouTube in privacy-enhanced mode (youtube-nocookie.com). It loads only when you press play. From then on, Google’s privacy policy applies to the video.

Links to the App Store, Google Play, the webstore, our social media pages and our support centre take you to services with their own privacy policies.

13. Changes to this Privacy Policy

We may update this policy from time to time. When we do, we will change the “Last updated” date above. If the changes are significant, we will tell you in the Game or by email before they take effect.

14. Contact us

For questions about this policy or about your personal information, contact:

• Privacy requests and player support: support@transformersearthwars.com
• By post: Yodo1, Ltd, Room 2007, 20/F., Westin Centre, 26 Hung To Road, Kwun Tong, Kowloon, Hong Kong